Augmented Reality in Education and Training †MyAssignmenthelp.com

Question: Discuss about the Augmented Reality in Education and Training. Answer: Intfroduction: Healthcare sector is a rapidly developing sector in Australia and integration of Augmented Reality (AR) along with Virtual Reality (VR) has led to further development(Lee, 2012). Federal Government in the country are making huge amounts of investment for improving quality of healthcare by providing benefits of AR and VR. The scope of this current study deals with establishing a healthcare firm in Sydney in Australia with enabled technology of VR and AR(Banerjee, 2007). It has already been diagnosed that VR and AR have huge potential for driving efficient healthcare practices that can drive quality patient experience. The current business will be integrating AR and VR related technologies in patient diagnosis(Di Serio, 2013). There are multiple impacts that AR and VR related technologies that will be included in product features for the firm. This study includes short term strategies along with long-term strategies with cost benefit analysis included. Several benefits of VR and AR technologies that benefit healthcare in Australia. The firm will develop strategies for its Minimal Viable Product MVP that matches with business model canvas(Alaraj, 2013). Short term strategies will aim at a product roadmap that will aim to launch MVP along with studying the product and establishing its validity while long term strategy will aim at developing further product features such as to generate a viable business model. The newly established firm in the short term will aim at a MVP that is readily acceptable according to customer demands. Initial strategic fit for the firm will aim at diagnosis for patients, physical therapy and pain management treatment(Zhu, 2014). The healthcare center will aim to start-up its business by attracting it customers to only testing, therapy and pain management procedure. The firm with encompasses on customer demographic, psychographic and geographic trend have realized that there is a need for testing procedure in the area for AR and VR integrated instruments. Hence, marketing endeavors of the Company will aim at MVP of lab testing equipment with latest technology for validating their products(Kilmon, 2010). Mission, vision, goals, objectives, strategies and tactics Mission: The primary mission of the firm will be to cater to highest possible levels in testing procedures. Vision: The vision of the firm will be focused on creating an unique interface to provide readily acceptable and fast paced delivery of medical reports. Goals: Goals of the Company are focused on creation profitability, employee engagement and customer engagement. Objectives: Primary objective for the firm includes VR and AR technologies application in various medical equipment. Strategies: Strategies for the firm will be to attract customers towards quality healthcare by providing them fast paced affordable medical reports. Tactics: Tactics that will be implemented by the Company will be to develop better digital impression for medical treatment. The study will encompass Null Hypothesis (H0) and Alternate Hypothesis (H1) for establishing results of the study. Null Hypothesis (H0) in this case will include AR and VR applicability will not be able to render quality treatment to patient parties. Alternate Hypothesis (H1) will include VR and AR applicability will affect lives of patients and improve their quality of healthcare(Yuen, 2011). Cost Benefit Analysis AR and VR techniques integrated into Cost Benefit Analysis for short term purposes for estimating a proper budget. Benefits with costs for shorter term endeavors are included in this analysis(Yudkowsky, 2013). A period of 1 year has been estimated as short term for this study and analysed monthly for assessing outcomes. All the months costs includes costs related development of MVP. Month Cost Benefit January 60,000 300,000 February 70,000 110,000 March 105,000 250,000 April 90,000 450,000 May 50,000 650,000 June 40,000 700,000 July 80,000 500,000 August 110,000 750,000 September 150,000 800,000 October 40,000 360,000 November 70,000 410,000 December 140,000 900,000 Figure 2: Short-term Cost Benefit Analysis Source: Author Longer Term Strategy to iterate the product with additional features and to develop a viable business model Post establishing the business of the firm within 1 year with its strategic fit, the firm will develop long-term based strategy to iterate products. It will aim at developing additional product features with which it will be able to develop the business model extension and create viability for it(Willaert, 2012). Feasibility for the business model will be built by way of integrating more enhanced technological adaptation. Long-term strategy for the firm will be making use of VR and AR technologies to not only cater to patient are and therapy but also in integrating psychology related treatment. This new product extension will allow validating the product and encompassing more feasibility approach towards its products and the business(Billinghurst, 2012). Mission: The firm will encompass mission of catering to wholesome patient care in the long term. Vision: Vision of the firm will be oriented towards catering to innovative and technologically advanced healthcare facilities for patient diagnosis. Goals: The firm will be focused on attaining high levels of complicated products for rendering to healthcare for patients. Objectives: The firms objective will be focused on creating a sustainable brand name in the domain of healthcare. Objective for the firm will be to extend AR and VR related application in patient care. Strategies: The firm will be adopting competitive led strategy for extending its core competency. Strategy for the firm will be to adapt latest medical treatment utilizing VR and AR techniques. Tactics: The firm will include various tactics in order to deliver medical diagnosis using AR and VR technology along with providing therapies. The study will adopt Null Hypothesis (H0) and Alternate Hypothesis (H1). In the long term the Null Hypothesis will aim at establishing innovation trends impacting heath care cannot affect lives of patient care. Alternate Hypothesis will aim at creating greater impacts of innovative trends in health care for patient care(Kim, 2009). Cost benefit analysis In order to integrate innovate trends in the long term for product development using VR and AR technologies there will be costs associated. The costs against its associated benefits will be reflected in CBA analysis as depicted below for a five term period, which is considered long term for this purpose(Botella, 2010). Month Cost Benefit Year 1 1,300,000 3,100,000 Year 2 500,000 2,500,000 Year 3 1,800,000 5,000,000 Year 4 600,000 1,500,000 Year 5 1,700,000 7,000,000 Year 6 800,000 5,000,000 Year 7 2,900,000 9,000,000 Year 8 400,000 1,900,000 Year 9 900,000 3,500,000 Year 10 1,100,000 4,200,000 Figure 3: Long-Term Cost Benefit Analysis Source: Author Product Roadmap and minimal viable product for Virtual Reality and Augmented Reality Product Roadmap is critical for success for any product. From starting point of launch of the product till its delivery process(Hernando, 2009). There are lot of traditional VR and AR integrated products available in the market, but the firm will aim to produce products that can render highest possible levels of medical treatment. In the first phase of the product, it will be designed by innovative product designers and then its market fit will be created. A product that fits customer demand will find greater success compared to those products that cannot find any market fit. Frequently the firm will aim at collecting customer related data and then process the same for higher levels of innovations(Noh, 2009). Short Term Strategy Long Term Strategy 2018 Q1 Q2 Q3 Q4 Jan Feb Mar Apr May June July August September October November December Product Development Idea Launch Product Development Integration with VR Integration with AR Product Delivery Marketing Competitive Strategic Inputs Customer Analysis Marketing and Idea Building Advertising Technology AR Integration VR Integration Technological Updation Figure 4: Product Road Map Source: Author In order to cater to greater benefits for patients a therapy product and later a product that can be used to treat psychological ailments will be established(Scott, 2009). AR and VR in the firms domain can create greater impact on the brand name of the firm and therapy related medical instruments will help attract broader spectrum of patients. Integrations of Virtual Reality and Augmented Reality in the selected industry Virtual Reality and Augmented Reality are creating new possibilities in the domain of medical sciences. AR software that will be used by the firm will be mobile responsive will reduce service related calls in medical labs. Smart glasses that makes use of VR technologies can enable technicians in medical profession can bring tremendous benefits n patient care. There are various companies that are developing machines for providing physical therapy for benefit of patients(Bohil, 2011). Omnidirectional treadmill is one such instrument that has immense demand in the market combined with virtual reality headsets can bring about improving patients with Parkinsons Disease. There are recent trends showing treadmills with VR games that involve individuals while working on treadmills. The firm will make provisions such that in-flight medical emergencies can be managed effectively. AR software are increasingly devised that allows ER doctor to connect by means of satellite to guide an individual wearing ODG R-7 smart glasses instruction aid. Pain management treatment is a relatively new idea in Australian healthcare and creates tremendous impact for burn victims. Through VR techniques the firm will aim at solving virtual meditative talk. Vibrating footpads along with virtual beach environment as if an individual is sitting next to an ocean. Testing visual aid devices will further enable more enhanced treatment to take tests using medical devices. Conclusion The firm will act in an aggressive manner and fashion to create market share to cater to better standards in patient healthcare. Recommendations for the future for the firm will enable more competitive building with capacities to extend core competencies such as to create future sustainable impact. The firm will need to design and manufacture it products at a comparatively lower rates, such that it is ultimately cost affordable in nature. Such cost effective products will attract greater number of customers. The company will need to adopt innovative practices such that it can constantly create and contribute new products to the market. The firm will need to patent all its projects and productions such that it is able to protect the newly developed technology. Providing patent related rights can let to a stream of financial benefits for the firm as well. The firm will need to adopt a constant quality improvisation technique as Six Sigma or lean process manufacturing such that it is able to cater to continuous process improvement. Products and features provided by the Company to its various patients needs to be rapid, to enhance quality of care. Employees needs to be trained in a continuous process such that they are able to operate the apparatus in an effective manner at a cost effective rates. The firm needs to incorporate employee engagement processes and procedure to motivate its employees. Such endeavors will allow the Company to cater to their patients in a better manner. Reference Lists Alaraj, A. C. 2013. Role of cranial and spinal virtual and augmented reality simulation using immersive touch modules in neurosurgical training. Neurosurgery, A115-A123. Banerjee, P. P. 2007. Accuracy of ventriculostomy catheter placement using a head-and hand-tracked high-resolution virtual reality simulator with haptic feedback. Billinghurst, M. . 2012. Augmented reality in the classroom. Computer, 56-63. Bohil, C. J. 2011. Virtual reality in neuroscience research and therapy. Nature Reviews. Neuroscience, 752. 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